The book positioning process is a critical step in publishing your book like the pros. In the first installment of “Secrets to Self Publish Like a Pro,” I covered the basics of book positioning and why it’s the foundation of a successful self-publishing journey. In part 2, I discuss the steps in the book positioning […]
Month: September 2024
Maximizing Book Sales with Marketing Personalization Strategies
Personalization has touched nearly every facet of modern life and is one of the top B2C marketing strategies today. Book publishing is no exception — readers expect marketing to apply to their preferences. Authors who can find the right balance between offering a unique perspective and solving pain points will make more sales than others. […]
Breaking Barriers in Publishing: How StoryForge is Transforming the Writing Landscape
If you want to publish your book, you will. This is the bold claim of StoryForge, a writing, reading, and publishing platform launched in January 2024. The website’s goal is to offer a free place for writers to craft stories, get feedback, and achieve publication. The Minnesota based team, headed by Sabrina Rucker, is focused […]
Look and Read Like You’re Traditionally Published
Dismal book sales are just a warning sign. The first blog in this series (August 2024) took a bird’s eye view of relaunching a book to gain more traction offering five reasons why authors often struggle to get it right. Authors do not follow industry standards for their content, cover, and branding. Authors are unaware […]
What Is KDP Select – and Is It Right for My Book?
Welcome to the monthly Ask a Self-Publishing Expert column, where editor and publisher Sarah Kolb-Williams answers common questions from independent authors. Today, she’s looking at the pros and cons of KDP Select and the factors to consider when deciding whether to use it. What Is KDP Select? KDP Select is the “author side” of an […]
Going Beyond My Mother Tongue: Writing Fiction in Another Language
The consensus seems to be that writing fiction in a language that isn’t your mother tongue is a bad idea. There’s a reason why many creative writing bloggers and teachers urge you not to attempt it, as it will usually not result in better stories. Indeed, writing in another language than your first can be […]
8 Ball Branding: What Authors Can Learn from the Game of Pool
Picture this: you’re standing at the edge of a pool table, the colorful balls perfectly arranged, the cue in your hand, and the 8 ball just waiting to seal the game. The game of pool is more than just a pastime; it’s a game of strategy, precision, and a little bit of luck. But what […]







