Your book blurb’s color, placement, style and wording affect how consumers perceive your work — and maybe even you as an author. The more you understand the psychology behind these reactions, the better you can captivate potential readers. 1. Use Emotional Language Language doesn’t just shape a person’s emotional experiences — it can also subconsciously […]
As we continue to unpack the 5 ways authors can sabotage book sales I’ve got a question for you: Did you know that you have two different audiences for your marketing efforts? Well, you do! The person who will read your book and the person who will buy your book. Two audiences and two very […]
When I started my career in the self-publishing industry, the year was 2010: the iPad had just made its debut, the Nook was the hot new e-reader, and Kindle Direct Publishing was still called CreateSpace. Quite suddenly, book publishing was no longer confined to the arcane realm of the Big Five. This bred both opportunity—and […]
Building an online presence is a necessary ‘evil’ of being a writer. Whether a traditional (indie) press publishes you or you are an independent author, there hardly seems to be any escaping: you must face social media head-on so people will hear about your book. Yet like many writers, I don’t necessarily enjoy being the […]
In the ever-evolving world of publishing, staying relevant is more than just a good idea; it’s essential. For small, independent publishing companies, a fresh and engaging brand is key to staying competitive and connected with your audience. Just like a fresh coat of paint can revitalize a room, regularly refreshing your brand can breathe new […]
The Next Generation Indie Book Awards is now accepting submissions for the 2025 competition, inviting independent authors and publishers to showcase their best work from the past three years. Founded in 2007 by author and entrepreneur Catherine Goulet, the Next Generation Indie Book Awards is presented by the Independent Book Publishing Professionals Group (IBPPG) in […]
With so many writing platforms available today, it can be tough for authors (whether they’re just starting out or more seasoned) to decide which one best fits their needs. Each platform offers something different, from easy-to-use interfaces to engaged communities, and some even offer pathways to getting published! In this article, we’re bringing you a […]
