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Kelly Lucente is a branding and differentiation expert with over 25 years of experience. As CEO of Re-Tool® (retoolmarketing.com), a Minneapolis-based branding agency, Kelly has worked with Fortune 500 companies like RE/MAX and Pearle Vision®. She played a pivotal role in transforming Rollerblade® into a billion-dollar brand. Kelly is also the creator of Bye Bye Monster™, a semi-finalist at the MN Cup. An accomplished author for her book 'MOO-LAH-GY', she’s currently writing 'WHAT'S YOUR RE-MARKABILITY.' In addition to leading Re-Tool®, Kelly offers fractional CMO services through kellylucente.com, helping businesses uncover their unique strengths to stand out in competitive markets. You can reach Kelly at kelly@retoolmarketing.com.
