Self-publishing gives you freedom, but it also gives you… everything else. You’re the writer, the editor, the marketing strategist, the social media intern, the customer service rep, and sometimes the book cover and interior layout designer. You’re also the one refreshing your royalty dashboard at 3am, wondering if any of this is working. At first, […]
Category: Author Solutions
Color Theory 101: A Self-Published Author’s Guide to Color in Book Cover Design
Self-published authors are responsible for every aspect of their finished books, including the cover. Whether you work with a designer or create one yourself, having an idea of the color scheme can ensure you wind up with something that grabs readers’ attention and fits within the genre. Standing out amid the millions of books in […]
How to Create Captivating Characters: On the importance of complexity, (inter)action, and caring
Fictional, literary characters only exist as words on a page. Compiled out of dots, curved and straight lines in ink, they are textual inventions. Even if inspired by actual persons, written characters are not the same as real human beings. And yet, as readers, we can feel deeply connected to and moved by literary characters. […]
Building Your Author Brand: How to Craft Visual Consistency From Cover to Website
Today’s book marketplace is full of other people trying to sell their work. You’re competing with traditionally published books, vanity presses and independently published tomes. If you want to rise above the noise, you must develop a personal brand that speaks to the target audience for your stories. Why Consistency Matters in Author Branding Creating […]
A Self-Published Author’s Guide to Selecting the Perfect Size for Your Book Design
Embarking on your self-publishing journey presents many challenges. You’re in charge of mapping stops and your final destination on the way to publishing success. One of the first things you must consider when formatting your book is trim size. What Is the Best Size for a Self-Published Book? The best size for your book will […]
3 Ways Indie Authors Can Get Feedback Before They Publish
Self-publishing has become more and more prevalent in the modern publishing structure; the control that authors can keep over their works makes it one of the most rewarding paths to take. Unfortunately, self-publishing can also feel isolating. Without the structure traditional publishing offers, such as having an established team of editors, agents, and even marketing […]
Marketing In Your Strengths
Heading into 2025 brings with it some needed adjustments as we, authors and publishers committed to seeing our words impact our world, set out to market the works of our hands. Continuing with this unpacking of the five points set out at the relaunch of this site, in this article we’re going to look at […]
How to Avoid Self-Publishing Scams in 2025
The self-publishing industry is full of exciting opportunities, but it also offers a prime environment for fraudsters who prey on new authors. The latest of these scams made headlines on December 20, 2024, when Federal prosecutors indicted three executives from PageTurner Press in an alleged $44 million publishing fraud scheme. Google it. The details are […]
What Would Carrie Bradshaw Do? Strut Your Indie Author Brand Like a Pro
Ever wondered what Carrie Bradshaw would say if she swapped her New York Star column for indie publishing? I like to think she’d sit at her laptop, cocktail in hand, and tell you to own your author journey with the same confidence she brought to the book world when she published Sex and the City. […]
Author Solutions: A Poor Experience or Poor Choice? – Barbara Hughes | Guest Post
Background I almost didn’t write this article. I was almost going to leave “well enough alone.” I am a book editor, and the way I work is to provide my authors with any assistance that I am capable of giving them. So rather than limit myself to doing only editing, I will bring my skills […]










