Marketing a sequel is quite different than promoting a stand-alone novel. The marketing plans must reward readers who have stuck with the series while still being accessible to readers who pick it up in the middle. Existing fans want continuity, reassurance and forward motion. New readers want clarity, credibility and a clear entry point. The best […]
Indie authors have to do everything they can to break through in a crowded marketplace. Their stories are worth sharing, and the cover must be captivating enough to reflect that. Fortunately, methods like A/B testing increase a writer’s chances of creating the ideal design that effectively represents the narrative while enticing buyers. Uncover what this […]
For decades, the phrase “vanity press” carried a sting. It implied ego, desperation, and low-quality books that no serious publisher would touch. It suggested that authors who chose to bypass traditional publishing were motivated by self-importance. But as the publishing world has evolved, this label no longer holds. Today, the traditional notion of vanity publishing […]
Licensing a children’s picture book internationally can open new paths for independent authors and illustrators. Around the world, publishers are seeking titles that connect across cultures, offer emotional depth, and showcase high-quality storytelling and illustration. Let’s take a closer look at what international publishers are looking for so you can better position your book for […]
Have you ever thought about diversifying your income from your book? I frequently receive questions from independent authors who want to know how they can maximize their books’ impact. But this impact doesn’t have to be limited to sales from a single book. More audiences and income streams are available to you—you just have to […]
In the competitive world of independent publishing, getting your book in front of readers is more difficult than ever before. Without a publishing house to help with marketing, authors must think outside the box about ways to get the word out about their stories. Fortunately, you can create a memorable book trailer to share on […]
Ever since I was little, I always dreamed about being an author. I read nonstop, planned my books, wrote short stories that became novels. I’ve looked for tips on character development, on plot twists, on keeping story stakes consistently. Do you know one thing I didn’t expect? That I would also have to learn graphic […]
In the ever-evolving world of publishing, staying relevant is more than just a good idea; it’s essential. For small, independent publishing companies, a fresh and engaging brand is key to staying competitive and connected with your audience. Just like a fresh coat of paint can revitalize a room, regularly refreshing your brand can breathe new […]
Welcome to the monthly Ask a Self-Publishing Expert column, where editor and publisher Sarah Kolb-Williams answers common questions from independent authors. Today, she’s looking at whether KDP or IngramSpark is the best choice for your book. KDP or IngramSpark: Two POD Giants Whether to use KDP or IngramSpark is a common question among new authors. […]
It’s easier than ever to self-publish a book. You could stop reading this article right now and fire off the first chapter of your book in a series of Tweets if you wanted to. And more formal variations of self-publishing are readily available to the writer who intends to be more industrious in their foray […]
