Have a look at the three book covers displayed and tell me which one was self-published. It wasn’t hard, was it? Yes, Bachelor 101 – Cooking, Cleaning, Closing was the self-published title. But what is interesting is that the author, Jamie Reidy, published his cook book, after Hard Sell, a book that has went on […]
Category: Marketing
GUEST BLOG | Using Social Media Sites for Self Promotion
The rise of social media sites, such as Facebook and Digg, has presented publishers with an opportunity for self promotion that has never been seen before. Due to the popularity of social media sites, publishers have a huge group of people to promote their sites to. Using social media sites to promote blogs and websites […]
HarperCollins Partner with NetGalley For ARC Delivery
HarperCollins announced a partnership with NetGalley yesterday that will see the digital book galley service deliver ARC’s (Advance Review Copies) and digital promotional materials on the publisher’s behalf. This is certainly a welcome development, not just because of delivery streamlining, cost savings and environmental benefits, but again, because it demonstrates that there are large publishers […]
…and Some Useful Information From an Author Solutions Service
Earlier today we posted an example of misinformation from an author solutions service that gets self-publishing a bad rap and underlines the stigmas already out there. Well, just to show some really good information and advice can come from an author solutions service; here is AJ McDonald, a Lulu Public Relations staffer, offering some thoughtful […]
Alibris Launch Author Stores For Self-Publishers and Publishers
Alibris is an online marketplace for independent sellers of new and used books, music, and movies, as well as rare and out-of-print titles. They have launched a new feature called Author Stores to give self-publishing authors and publishers direct access to online customers. Author Stores is a marketplace very like Amazon Central and provides similar […]
The Book Channel: TV Vanity or A Break For Authors?
The Book Channel is a satellite TV channel that launched in 2009 and broadcasts its show three times a week on SKY and Freesat, as well as on their Youtube channel and website. Each show is presented by author Tina Bettison and features three interviews with authors talking about their books and there is also […]
Arse About Face and The Future of Publishing
Currently, the below promotional video is doing the viral rounds. It was created as a promotional tool for the Penguin owned, Dorling Kindersley Books imprint. The video is entitled, The Future of Publishing. I think it works pretty well for the subject matter, but the idea is five years old. Here is the DK Publishing […]
Five Steps to Self Publishing – Guest Author – Gang Chen
The following is a contributed article by self publishing author Gang Chen. He is the internationally acclaimed author of “LEED AP Exam Guide” and “Planting Design Illustrated and has written for The Los Angeles Times and The Orange County Register. The opinions and conclusions in this article are those of the author. Clearly, Gang Chen […]





