Have you ever thought about diversifying your income from your book? I frequently receive questions from independent authors who want to know how they can maximize their books’ impact. But this impact doesn’t have to be limited to sales from a single book. More audiences and income streams are available to you—you just have to […]
Heading into 2025 brings with it some needed adjustments as we, authors and publishers committed to seeing our words impact our world, set out to market the works of our hands. Continuing with this unpacking of the five points set out at the relaunch of this site, in this article we’re going to look at […]
In the competitive world of independent publishing, getting your book in front of readers is more difficult than ever before. Without a publishing house to help with marketing, authors must think outside the box about ways to get the word out about their stories. Fortunately, you can create a memorable book trailer to share on […]
Ever since I was little, I always dreamed about being an author. I read nonstop, planned my books, wrote short stories that became novels. I’ve looked for tips on character development, on plot twists, on keeping story stakes consistently. Do you know one thing I didn’t expect? That I would also have to learn graphic […]
In the first and second installments of this three-part series, I talked about why book positioning is one of the most crucial steps in the publishing process and explored the necessary steps to properly position a book. In this third and final installment of the series, I’ll share some useful tools and resources that can […]
As we continue to unpack the 5 ways authors can sabotage book sales I’ve got a question for you: Did you know that you have two different audiences for your marketing efforts? Well, you do! The person who will read your book and the person who will buy your book. Two audiences and two very […]
The book positioning process is a critical step in publishing your book like the pros. In the first installment of “Secrets to Self Publish Like a Pro,” I covered the basics of book positioning and why it’s the foundation of a successful self-publishing journey. In part 2, I discuss the steps in the book positioning […]
Personalization has touched nearly every facet of modern life and is one of the top B2C marketing strategies today. Book publishing is no exception — readers expect marketing to apply to their preferences. Authors who can find the right balance between offering a unique perspective and solving pain points will make more sales than others. […]
Dismal book sales are just a warning sign. The first blog in this series (August 2024) took a bird’s eye view of relaunching a book to gain more traction offering five reasons why authors often struggle to get it right. Authors do not follow industry standards for their content, cover, and branding. Authors are unaware […]
Picture this: you’re standing at the edge of a pool table, the colorful balls perfectly arranged, the cue in your hand, and the 8 ball just waiting to seal the game. The game of pool is more than just a pastime; it’s a game of strategy, precision, and a little bit of luck. But what […]
