As an independent author, one of the most important publishing decisions you will make is whether to release your book in print, ebook format or both. Each option offers unique advantages and the right choice depends on your audience, genre, budget and long-term publishing goals. When Print Books Make the Most Sense Print books remain […]
Category: Publishing
5 Rules for Crafting an Eye-Catching Black-and-White Book Cover
Black-and-white book cover design is a compelling choice for independent authors seeking a polished and professional aesthetic. Without relying on color, each design element carries more weight, which results in covers that feel deliberate and cohesive. This simplicity often translates into stronger visual impact, especially in crowded digital storefronts where high contrast stands out at […]
4 Book Sequel Marketing Strategies That Convert Existing Readers and Attract New Ones
Marketing a sequel is quite different than promoting a stand-alone novel. The marketing plans must reward readers who have stuck with the series while still being accessible to readers who pick it up in the middle. Existing fans want continuity, reassurance and forward motion. New readers want clarity, credibility and a clear entry point. The best […]
Burnout As A Self-Published Author
Self-publishing gives you freedom, but it also gives you… everything else. You’re the writer, the editor, the marketing strategist, the social media intern, the customer service rep, and sometimes the book cover and interior layout designer. You’re also the one refreshing your royalty dashboard at 3am, wondering if any of this is working. At first, […]
Predatory Publishing Pitches: Five Red Flags for Self-Published Authors
Having been in the publishing space for nearly forty years, I’m still amazed at the endless stream of scams aimed at self-published authors. Hardly a week goes by without some new variation—whether by email or phone. The names and approaches may change, but the tactics share common threads that should immediately raise red flags. At […]
The Importance of Narrative Structure: Or how not to kill the ducks
As the British Booker Prize-winning author Bernardine Evaristo first embarked on writing novels instead of poems, she soon realised that, unlike with poetry, she needed to think about story structure to give her books a sense of direction (Evaristo, 2021). Indeed, for a novel to work well and to keep readers’ attention, narrative structure is […]
The Art of Readability: Planning Typography and Layout for a Polished Book Interior
You have put in the work, spending early mornings and long nights to finish your book. The only thing left to do before publishing it is to finalize the typography and layout. While easier said than done, you will have no problems if you understand core design principles. What do you need to know to […]
Book Design on a Budget: 5 Cost-Saving Strategies for Self-Published Authors
You spent months pouring your heart and soul into your book. Now, it’s time to format it, find the perfect cover design and launch your story into the world. The costs of paying developmental editors, proofreaders, cover designers and interior formatting professionals can add up. Finding budget-friendly options can leave more funds for advertising or […]
How Do I Manage a Deceased Author’s KDP Account?
IndependentPublishing.com’s Ask a Self-Publishing Expert column provides answers to reader questions. This month, our self-publishing expert, Sarah Kolb-Williams, answers a question from Khalid, who is trying to become the authorized representative of his deceased mother’s KDP account. Here’s the email (lightly edited for length, clarity, and privacy): To whom it may concern, My name is […]
Navigating AI in Book Cover Design: 5 Considerations for Authors
A debate rages in literary circles about using artificial intelligence (AI) art in cover design. Is it ethical? How much AI should you use? Some people call it stealing from artists whose work trained AI models. Others feel you have to come up with creative and specific prompts to develop the art, and thus, it […]










