Marketing a sequel is quite different than promoting a stand-alone novel. The marketing plans must reward readers who have stuck with the series while still being accessible to readers who pick it up in the middle. Existing fans want continuity, reassurance and forward motion. New readers want clarity, credibility and a clear entry point. The best […]
Today’s book marketplace is full of other people trying to sell their work. You’re competing with traditionally published books, vanity presses and independently published tomes. If you want to rise above the noise, you must develop a personal brand that speaks to the target audience for your stories. Why Consistency Matters in Author Branding Creating […]
If you’re a coach, entrepreneur, business owner, nonprofit leader, or high-level executive, you’ve likely been told that building trust with your audience is key to your growth. But what if I told you that one of the most powerful ways to build credibility, attract your ideal client, and leaving a legacy is to tell your […]
Marketing your books as an indie author is hard and most of us dread it. The idea of constantly promoting our work can feel overwhelming, exhausting, or make us feel like we’re the cliché of a sleazy salesperson. But marketing doesn’t have to be about hard sales and endless self-promotion! In fact, the best book […]
In the competitive world of independent publishing, getting your book in front of readers is more difficult than ever before. Without a publishing house to help with marketing, authors must think outside the box about ways to get the word out about their stories. Fortunately, you can create a memorable book trailer to share on […]
Ever since I was little, I always dreamed about being an author. I read nonstop, planned my books, wrote short stories that became novels. I’ve looked for tips on character development, on plot twists, on keeping story stakes consistently. Do you know one thing I didn’t expect? That I would also have to learn graphic […]
TikTok has taken the social media world by storm to become one of the top platforms across the globe. With nearly 140 million users in the U.S. alone, individuals and businesses alike have used TikTok to promote themselves in unique and creative ways. Because of its popularity and huge audience, TikTok has established plenty of […]
There’s no doubt the publishing industry has been undergoing significant change in the last couple of decades. Much of this has been the result of the rise of the digital landscape and an increased use of technology. Tools have emerged that have altered the way people produce, purchase, and read books. This isn’t just relevant […]
If you are a new author like I am then no doubt you have solicited the advice of many seasoned authors to figure out the best ways to market your book. Most of them are usually very willing to offer suggestions and even introduce you to other authors that might have ideas that could help […]
You thought the hard work was done. Your book is published either through a deal with a lesser known publishing company or you self-published. Either way there isn’t going to be a huge marketing campaign to sell your book. If Penguin, Little, Brown and Company or Harper Collins is going to publish your novel, you […]
