Book covers have moved away from simple designs to denser, more detailed jackets. It is a trend that many authors are using to appeal to reader preferences, which raises the question of why so many are drawn to the maximalist aesthetic. These visually complex designs are appearing across shelves and social feeds, making it worthwhile […]
If you’re a coach, entrepreneur, business owner, nonprofit leader, or high-level executive, you’ve likely been told that building trust with your audience is key to your growth. But what if I told you that one of the most powerful ways to build credibility, attract your ideal client, and leaving a legacy is to tell your […]
In the competitive world of independent publishing, getting your book in front of readers is more difficult than ever before. Without a publishing house to help with marketing, authors must think outside the box about ways to get the word out about their stories. Fortunately, you can create a memorable book trailer to share on […]
Building an online presence is a necessary ‘evil’ of being a writer. Whether a traditional (indie) press publishes you or you are an independent author, there hardly seems to be any escaping: you must face social media head-on so people will hear about your book. Yet like many writers, I don’t necessarily enjoy being the […]
You might be ready for more advanced social media strategies. When you first dipped your toe into Twitter or gathered friends on Facebook, it was enough to just have a social media presence. Now that you’ve gotten a little savvier, maybe refresh yourself on social media best practices and etiquette — and then take it […]
Millennials are people who have different values and completely different life approach compared to any other generation. For example, a lot of US millennials prefer Snapchat over Facebook. This is probably because Snapchat is appealing to a younger demographic, providing all the fun and interesting features that most millennials seek. Considering that you’re an author […]
Gone are the days when writers had only writing to think about. Publishers were the only ones in charge of book marketing. Naturally, their goal is to generate more book sales, so they still promote their authors. However, a huge part of the promotional campaign falls on the author’s shoulders. We’re not talking about showing […]
YouTube is one of the most successful platforms at the moment. As more and more people turn to this channel for music, news or tips, many YouTubers get the chance to build a real career out of their passion for posting videos and more. A recent phenomenon that grabbed marketers and critics attention are YouTuber […]
Whether you think it is the best thing since sliced bread or you hate it with burning passion, the reality is that the internet has become an inseparable part of our lives. As we have all learned over these last 20-odd years, the Age of Internet comes with all kinds of strings attached and for […]
Boost your sales potential before your book hits the digital shelves. First off, warm congratulations to you for finishing your book! You’ve already accomplished the toughest part of the process. Now you’ve arrived at the final stretch: marketing your book to the world. And without the help of a publishing company to do this kind […]
