I remember the first time I held my book in my hands—the culmination of years of lessons, prayers, and perseverance. But once the initial excitement settled, I faced the inevitable question every author encounters: Now what?
The reality is, books don’t sell themselves. And in today’s fast-paced world, where attention spans are fleeting, we need creative ways to keep our books in front of our readers. That’s where companion products come in—not just as cute add-ons but as powerful tools to extend the reach and impact of your message.
Why Companion Products Matter
Companion products serve a dual purpose: they enhance the reader’s experience and create additional marketing touchpoints for your book. Whether it’s a journal, devotional, workbook, or even something as simple as a bookmark with thought-provoking questions, these products act as gentle nudges that keep readers engaged long after they’ve finished your book.
Here’s why they’re a game-changer for authors:
They Keep Your Book Top of Mind
People may read a book once and move on, but a companion journal or devotional keeps them returning to the content over and over again. It invites them to linger in the transformation your words are bringing into their lives.
They Create Natural Marketing Opportunities
Every time someone pulls out your branded planner or study guide, they’re reminded of your book—and they may even mention it to a friend. It’s an organic way to keep your book in circulation without feeling “salesy.”
They Provide a Next Step for Your Audience
We’ve all read books that stirred something deep in our souls, only to wonder, What do I do next? A companion product provides that answer. It’s an invitation to keep going, to apply the message practically, and to keep the conversation alive.
They Open Up New Revenue Streams
While ministry and message always come first, let’s be honest—companion products can also generate additional income. Whether you bundle them with your book, offer them as stand-alone products, or include them in a membership or coaching program, they provide a sustainable way to support your calling.
Creative Companion Product Ideas
Not sure what kind of companion products would work for your book? Here are a few ideas:
Journals or Workbooks – Perfect for reflection, application, and deepening the impact of your book’s message.
Devotional Guides – If your book carries a strong faith-based theme, a 30-day devotional can keep readers engaged.
Printables & Digital Resources – Study questions, action plans, frameable scripture verse—anything that helps your audience apply what they’re learning.
Merchandise with a Purpose – Mugs, T-shirts, or tote bags with meaningful quotes from your book serve as conversation starters.
Companion Online Courses – If your book lends itself to deeper teaching, consider an online course or video series as a follow-up resource.
Marketing Your Companion Products
Once you’ve created companion products, the key is making sure they point back to your book. Here are a few ways to do that effectively:
- Include them in your book bundle – Offer your book + companion product as a discounted package to encourage more sales.
- Feature them in your email marketing – Share the why behind your companion product and how it complements your book.
- Host a giveaway – Engage your audience by giving away a book + journal set.
- Offer a free download – A small taste (like a printable worksheet) can entice readers to purchase the full companion product.
- Use social media strategically – Show behind-the-scenes moments of you using your own products to spark interest.
A Final Encouragement
Creating companion products isn’t just about selling more—it’s about serving more. It’s about pouring into your readers beyond a single reading experience and inviting them into a journey of transformation.
So, if you’ve ever felt like your book deserves more attention, maybe it’s time to think beyond the book itself. Your words have power. Your message has lasting impact. And companion products might just be the key to keeping that impact alive for years to come.
What ideas do you have for companion products? I’d love to hear them in the comments!
