Lulu Blog » (Not) Getting Your Book on a Retail Shelf This is always the kind of blog post put out by self-publishing services that irks me. The below piece is from today’s Lulu blog. “I believe that one of the biggest mistakes in any marketing endeavor is not defining a clear goal. It’s easy […]
Industry Sales Rose 3.1% in 2010; Trade E-book Sales the Big Winner | PW “Total book publishing revenue rose 3.1% in 2010 to $27.9 billion and posted two-year growth of 5.6%, according to figures released Tuesday by BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales. As expected, the […]
In this exclusive interview from Digital Book World, Brian Murray, CEO of HarperCollins, discusses the thinking about books beyond their print containers, return on investment and keeping up with the pace of innovation, and the HarperCollins’s 26-lend policy for ebooks in libraries. Read more at DigitalBookWorld.com: HarperCollins CEO Brian Murray Interview on Library Ebooks | […]
